the Rainbow Sheet – A Collaborative Tool to Quickly Generate Insights from User Testing

I came across this usability research tool the Rainbow Sheet in a case study. I took some time to research on this tool and found it to be a very concise and quick tool for generating insights from the user testing and a visually pleasing way to deliver the findings. The Rainbow sheet consists of …

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Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data. Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other …

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Design Critique: Groupon mobile app (Android)

Groupon is a convenient and cheap e-market where consumers are able to find thousands of local deals of the day at various discounts. The deals include a great variety of goods, activities and services. For activities and services, customers would purchase the voucher on Groupon app and later redeem these vouchers at the actual vendor. …

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