Design Critique: Winc(iPhone App)


Winc is an iOS app I use to order wine online. Users take their simple 6-question Palate Profile Quiz and Discover their personalized wine recommendations. The selected wine will be delivered per month. Users can use the app to:

  • Sign up/Sign in
  • Manage membership
  • Discover personalized wine recommendations
  • Customize orders
  • Ship box immediately
  • Rate wines
  • Invite friends

In this design critique, I am going to analyze the experiences of Manage membership, Discover personalized wine recommendations, and Customize orders.… Continue Reading »

Design Critique : Medium for Writers | Website


Medium is an online publishing platform and regularly regarded as a blog host, where everyone can publish their stories from amateur writers to the professional experts. I have been a regular reader of medium and recently started to write on medium. I realized that writers can have a different experience than readers.

For this design critique, I will be focusing on the user, who is going to write for the first time on Medium.Continue Reading »

Design Critique: Path Vending Machine



The path vending machines are used to add value or time to a MetroCard or SmartLink by walking users through steps. Users need to interact with a touch screen and multiple parts to get to their goals. We can easily find one on a path train station.


Critique 1: Different colors are used to distinguish between different functional areas

Before using the machine, users can find different areas separated by colors.Continue Reading »

Design Critique : Instagram

Instagram is a popular application that is almost a decade old and whose mission has been letting people capture moments and instantly share them with the world. Over time, it has evolved as a platform that also helps people network, connect with friends, and find inspiration. It has a very streamlined and minimalist layout that puts more focus on the content.Continue Reading »

Design Critique: Apple Books (iPhone app)


With the Apple Books app, you can carry thousands of pages in the palm of your hand. No matter where you are, Apple Books allows you to pick up reading right where you left off. With just the tap of your finger, you can define, highlight, annotate, and share text as you please.

Apple Books provides five main controls to encourage discoverability from the home page.(a) These controls are mapped along the bottom of the screen for easy access with the thumb.Continue Reading »

Design Critique: Citymapper (iPhone app)


The digital interface I chose to critique is the Citymapper app for iPhone. It is a transportation app that finds the best possible routes between locations. It also provides transport maps and updates for your city. Given the scope of the app’s functionality, I will limit my critique to the home screen, based on a few of the principles found in Don Norman’s “Design of Everyday Things”.… Continue Reading »

Design Critique: Depop iOS app

Perusing Depop: A peer-to-peer global marketplace for second-hand shopping

The UK-based Depop is a peer-to-peer iOS and Android application for the purpose of selling, browsing, and buying second-hand items from around the world. This critique follows a Depop user looking to browse items on their iPhone 7+. The 8-year-old app uses Instagram as a standard, or model, which boosts and limits the app’s usability.Continue Reading »

Design Critique: Yandex search engine

Created in 2000, Yandex now is the largest Russian search engine on the Internet, with a market share of over 52%. Yandex is the most popular in Russia, Turkey, Belorussia and Kazakhstan. In Russia the home page is the 4th most popular website. It also has the largest market share of any search engine in the Commonwealth of Independent States and is the 5th largest search engine worldwide after Google, Baidu, Bing, and Yahoo!.… Continue Reading »

Design Critique: Babbel (Iphone App)



Babbel is a language learning Application available for both online and mobile platforms. Developed by Lesson Nine GmbH in tandem with a team of language learning experts the app encourages development of over 14 different languages with 10-15 minute “bite sized” lessons that increase in difficulty as you progress through the program. The developers claim through user confidence, comprehension, and retention their app is proving itself as one of the most effective learning apps on the market.… Continue Reading »

Design Critique – MTA On the Go Kiosks


The Metropolitan Transportation Authority’s (MTA) Interactive On the Go Kiosks were first introduced in 2015 and over the years they have provided New Yorker’s and tourist with a one-stop station for navigating their way in, out, and around the city.  You can conveniently find directions from your current station to the Empire State building, get real time information on arrival time of the next train or service status information that may affect your travel.Continue Reading »