Design Story: Materials for the Arts

Scope

Initial interviews with Materials for the Arts (MFTA) revealed the organization’s key goals in a website redesign. The organization would like its users to be informed of the different opportunities it provides beyond donations and scheduled appointments. In order to insure that prospective users are efficiently and effectively exploring the interface a series of user interviews and observations were performed by a Pratt research team.  Continue Reading »

Quantitive Usability

In the field of user experience, there is a wide range of research available, researchers mapped 20 methods across 3 dimensions: “Qualitative vs. Quantitative”, “Attitudinal vs Behavioral” and “Context of Use”. This article will focus on introducing the “Quantitative research” method, and in order to make it more clear, it will also compare it with another direction in this dimension—“Qualitative”.Continue Reading »

Emotional success: Designing and defining a user experience.

Emotional success: Designing and defining a user experience.
Usability Design – Pratt Institute School of Information
Blog post by Jamie Raymond

Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best overall impression.Continue Reading »

Clicktracking: Putting the heat to the map

There are several ways to determine if the design of a website meets your pre-determined goals. One of the ways to determine this is with Clicktracking, similarly grouped with Clickmapping. With a small amount of Javascript placed into your website, you will have the ability to find out where on your site visitors are drawn, what they click on, and where they spend the most time.… Continue Reading »

System Usability Scale: A Quick and Efficient User Study Methodology

 

Summary

This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process.

Quantitative Usability vs. Qualitative Usability

The quantitative usability study is usually been considered as an expensive method that can cost “four times as much as” qualitative studies, and qualitative studies “often generate better insight” (Neilson, 2001).Continue Reading »