Improving Discoverability of Pratt Institute Libraries’ New Website with Concentration on Navigation Bar, Chat Widget and Library Hours Section

Project Summary Pratt Institute Libraries website supports the education mission of Pratt Institute by providing digital resources and assistance for the Pratt community. For evaluating the usability of the Pratt Institute Libraries website, we gathered as three Pratt Institute Information Faculty students. Our team included Priyanka, who is a Data Visualization and Analysis graduate student, …

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Usability Evaluation for The Friends of Crocheron & John Golden Park

About This usability evaluation was conducted by a team of 5 graduate students in a Usability Theory and Practice course at Pratt Institute during the Spring 2022 semester. Our client, the Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in …

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Warhol Museum: Website Digital Analysis

Objective Our goal was to provide better insight on ways to ensure that audiences have a seamless experience with The Andy Warhol Museum’s website by analyzing Google Analytics and answering the following questions: How is the navigation that was restructured (June 2021) performing? How does the behavior of local vs. non-local audiences compare since the …

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Enhancing Visual Hierarchy for Redesigned Pratt Libraries Website

Pratt Libraries Usability Report: Project Overview The Pratt Institute is a world leading institution of higher education with a mission of educating “artists and creative professionals to be responsible contributors to society.” Pratt Libraries represents this mission as it is an essential resource for the student and faculty body. This project focused on the Pratt …

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Creating a Smoother Customer Journey from Beginning to Checkout for the PackitGourmet.com Mobile Website

Project Summary Packitgourmet.com is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team consisted of Anamika, Hayley, and Sagarika, who are all Pratt IXD graduate students, and myself, a Pratt Data Analytics and Visualization graduate student. …

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Flux Factory Website Usability

Flux Factory website, a not-for-profit arts organization founded in 1994 that supports emerging artists, aims to redesign the website to improve user navigation and, at the same time, improve the content. To help with this project, we did remote user testing sessions with 10 participants interested in art and who have been to art exhibitions …

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Smithsonian Learning Lab Search Tool Evaluation Report

We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.

Improving current fan retention and new fan conversion on USA Rugby

IntroductionWe believe that USA rugby plays a major role in boosting the sports fan community in the United States.One approach to do this is to add the most skillful rugby athletes to their roster; each one must set an example of a player with sufficient abilities. We employed web analytics techniques in this analysis to learn …

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Increasing post-pandemic participation in USA Rugby’s events

Overview USA Rugby is the national governing body of the sport in America. With over 3000 clubs active in all 50 states, USA Rugby’s website is the front door for people of any age or location accessing information related to events, matches, membership, and more. The non-profit organization hoped to gather behavioral insights as the …

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Westbeth Moderated Usability Testing

Westbeth is a special yet complex building that is not only a work-live space for artists & art organizations but also a community hub that holds events & exhibitions for the public.