Initial interviews with Materials for the Arts (MFTA) revealed the organization’s key goals in a website redesign. The organization would like its users to be informed of the different opportunities it provides beyond donations and scheduled appointments. In order to insure that prospective users are efficiently and effectively exploring the interface a series of user interviews and observations were performed by a Pratt research team. … Continue Reading »
In the field of user experience, there is a wide range of research available, researchers mapped 20 methods across 3 dimensions: “Qualitative vs. Quantitative”, “Attitudinal vs Behavioral” and “Context of Use”. This article will focus on introducing the “Quantitative research” method, and in order to make it more clear, it will also compare it with another direction in this dimension—“Qualitative”.… Continue Reading »
Emotional success: Designing and defining a user experience.
Usability Design – Pratt Institute School of Information
Blog post by Jamie Raymond
Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best overall impression.… Continue Reading »
Fig 1. SUS Score diagram, (Caglarca, Sercan, fig. 4. http://www.sercancaglarca.com/portfolio/destinationuppsala.html )
This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process.… Continue Reading »
image source: https://tinyurl.com/y7kr7a7l
Every day we all feel a variety of emotions. And they vary depending on what tasks we try to accomplish. When it comes to usability testing, how do researchers know how users are feeling at each step of a task?
Emotions in design can be measured in a variety of ways such as: self-reporting, uncovering implicit feelings, and by measuring non-conscious reactions.… Continue Reading »
Attractive And Emotion Change Our Decision
Fig.1 Image Parking Signs in Los Angeles VS Nikki Sylianteng’s (Siang)
As Fig.1 showing, it is two examples of the parking signs. I believe that we could pick the better design one in 5 seconds from this two, this should be a super simple question. Because the right one looks simple and well aesthetic.… Continue Reading »
I first came across the Design Sprint when a colleague sent me an article about how the Phoenix Museum selected the process to reimagine their visitor’s guide. The Museum had just underwent a rebranding, and the staff wanted to find a way engage the visitors in a more informal way. The sprint was run because it brought more voices into the room (diverse staff), produced a working prototype quickly, and provided user feedback, all in one week.… Continue Reading »
Our Client: Before
Our task was to redesign the website for the Intrepid Air and Space Museum. We were told they were looking to appeal to New Yorkers and make their website more mobile-friendly, but we soon found they have many more problems.
The Card Sort and Tree Test
With our goal in mind and a firm grasp on the user bases we wanted to interact with, we hosted a series of Card Sorts. … Continue Reading »