Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Eye Tracking Study – NYU Langone Health

About Advanced usability analytics for NYU Langone using eye-tracking method. NYU Langone Health is one of the nation’s premier academic medical centers. Located in the heart of Manhattan, with additional facilities throughout the New York City area, NYU Langone is a popular choice for students with insurance health plan. Our study goal is to Evaluate the usability …

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Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer …

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Monterey Bay Aquarium: Evaluation Story

A team of four researchers completed an analysis of Monterey Bay Aquarium’s website in order to provide the Aquarium’s digital team with recommendations on how to increase email subscriptions from its live-cam viewing audience. This research was completed for the Digital Analytics class at Pratt Institute taught by Prof. Elena Villaespesa. Project Overview client meeting …

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Re-launch of ‘Find a Park’ for nycgovparks.org

Back story This study was conducted for the Information Architecture & Interaction Design Course at Pratt Institute during Fall of 2020. The client New York City Department of Parks and Recreation (NYC Parks) New York City Department of Information Technology & Telecommunications (DoITT) NYC Parks manages more than 30,000 acres of land. The DoITT provides …

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From Physical to Digital: NYC Parks Design Story

About This Project As a part of the Information Architecture and Interaction Design class at Pratt Institute, a research team of three students worked on a 16-week project to design a new feature for the NYC Parks department website, nycparks.org. This project was undertaken with two clients in mind: the NYC Parks and Recreation Department, …

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Design Story: Find a Park

About the Project The redesign of the New York City Parks & Recreation (NYC Parks) central navigation and ‘Find a Park’ feature was part of a project for Information Architecture and Interaction Design course at Pratt Institute in the Fall 2020. I worked on a team of three, tasked to design a mobile responsive website …

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NYC Parks Website Homepage Redesign

FALL 2020 LIS 643: Information Architecture & Interaction Design My Role: Product/Tech Manager Team Green: Zhichun Zhao, Jiae Oh, Nathalie Traikos Overview The nycgovparks.org is a website providing all information for parks and facilities under the reign of NYC government. Team Green is responsible for redesigning the website homepage for both desktop and mobile structures. …

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Design Story: NYC Parks

Project Brief This project was for the Information Architecture & Interaction Design course. I teamed up with Ellen Connell and Jiyoung Lee to work on the project. Our goal is to reimagine a more user-centered find-a-park tool on the nycgovparks.org website. As well as redefining and reorganizing the navigation structure for the park’s website. Our …

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