Waterfall vs Agile: Which Framework Should You Use For Your Project?

Everything is constantly changing in the tech world – it’s becoming more of our everyday world. On the other hand, deciding a product in the tech world to invest is giving users a hard time. The same can be said for UX project frameworks. Choosing a project framework is often the most difficult part for …

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Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data. Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other …

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Quantitative Usability: Check the usability by A/B testing

  Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How …

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Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces. Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to …

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The Unsung Hero in UX Design Process: Quantitative Usability Research

  Introduction: As a user experience design student, quantitative research is mentioned far less than qualitative research. My brief encounter with quantitative usability data was during a class assignment where we were supposed to perform tree test through Optimal Workshop, but I was not fully aware why and when we need to quantitative data in usability …

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Adobe XD Design Tool: A Brief Overview and Helpful Features

INTRODUCTION During my Projects in IXD class last week, I presented a live walkthrough of some of Adobe XD’s most useful features and design modes, all in seven minutes. I wanted to share the ease of which one can learn Adobe’s design tool and how smoothly the program carries out complex tasks in the blink …

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Home screen ATK

Delicious Navigation

America’s Test Kitchen (ATK) has long separated itself from its Food Network siblings by its serious approach to cooking and a rich, subscription website. The experience is close to seamless as users are able to access and watch familiar television episodes and the tone of voice mirrors the on-air relationship that the ATK conveys. While …

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