Asking Why: An Interview with Natalie Blair

Natalie Blair

I recently had the opportunity to interview Natalie Blair. Although Natalie and I are acquainted through our mutual love of roller derby, I wanted to pick her brain on her experience transitioning into the field of UX and to see if she had any pieces of advice for someone hoping to do the same. Natalie works as a UX Designer/Producer in New York at Tigerspike, a mobile technology company, and is an “enthusiastic champion of the ‘why?’” Recently, she wrote an article on UX for Medium.com that touches on many of the subjects brought up during this interview titled, “What Designers Can Learn From the Stage or — How to Upstage your Content and Annoy Your User.”

Erin: So you are a UX Designer/Producer at Tigerspike, could you briefly discuss the work you do there, your role and responsibilities?Continue Reading »

Qualitative or Quantitative: When do you ask your users and when your data?

Designing information experiences takes into consideration perception (engaging with the senses), cognition (engaging with the mind), emotion (engaging with the heart), and action (engaging with the body). Other factors such as capabilities, constraints, and context also influence experience, and the process of examining these details involves a great deal of research and evaluation both initially and continually as products are tested and improved.Continue Reading »