DON NORMAN

Design Critique: The Domino’s App (iOS)

Domino’s is the largest pizza chain in the US and the world over. They are industry leaders in terms of innovation, marketing, supply chain management and coming up with innovative campaigns such as the recent ‘Domino’s Pinpoint Delivery’ service that delivers pizza to you anywhere you like, without requiring your address.This along with their market position and popularity should ideally mean they have an extremely efficient, user friendly and responsive website and app interface.And through this design critique, I shed light on some key usability issues I noticed in the Domino‘s app interface.

Design Critique: Resy (iOS App)

Introduction Resy is a digital platform that allows users to seamlessly reserve tables at restaurants or tickets to events/experiences. The platform provides restaurant details, menu highlights, images, and user ratings – all of which enhance the reservation experience. This article critiques the Resy App using the principles mentioned in Don Norman’s “The Design of Everyday …

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Design Critique: The Amtrak App (IOS)

Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user …

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The landing page of Merlin Bird ID app by The Cornell Lab, an open source Bird guide and identifier.

Design Critique: Merlin Bird ID App

The Cornell Lab of Ornithology adopted a clever way to answer the question “What’s that bird?” making the wealth of knowledge in ornithology accessible to the general public. This critique provides user-centric insights on how usable the Merlin Bird ID app is for a user interested in identifying and learning more about birds around them.

LinkedIn Design Critique

Design Critique: LinkedIn Website

Introduction: LinkedIn is a professional social networking platform designed primarily for career development and networking. Users can create their custom profile to showcase their skills, experience, and education. They can further connect with industry peers and potential employers, making it a hub for job searching, recruitment, and business networking. It also allows the users to …

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Design Critique: Goodreads iOS App

Introduction Goodreads is a social book cataloging app, a subsidiary of Amazon that allows users to add books to their personal bookshelves, rate and review books, get recommendations, and connect with other readers. This article will critique the design of the app based on the usability concepts mentioned in Don Norman’s Design of Everyday Things. …

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