Leveraging Two Versions of Google Analytics to Boost Engagement with Smithsonian Associates Pages & Products
Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our …