Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces.

Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to create the proficient design.… Continue Reading »

Reducing cognitive overload to Increase usability in online sale

Talking about Amazon, my friends and I all have bad experiences before. We give up selecting a specific product because of thousands of options on Amazon with all kinds of feedback evaluation, and finally, go to Ikea or Target grab one. What’s wrong with Amazon? It gives us choices as more as they can, but why doesn’t it make Amazon competitive?… Continue Reading »