A Redesign Proposal for the Voorheesville Public Library Website

In order to propose a redesign for the Voorheesville Public Library’s website, we conducted a user-centered review, test, and analysis of the information architecture and interactive design of the site. It appeared to be clogged with duplicated content in an overly complex structure, and was not adapted for mobile. Our goals were to conduct research and design a more effective user experience for desktop and mobile platforms, in interactive prototypes.… Continue Reading »

“Is Design Metrically Opposed?”: Balancing Quantitative & Qualitative Metrics

Image of Jared Spool

Jared Spool presenting at the IA Summit, April 2015. (Source: Kevin M. Hoffman)

Last week I was fortunate enough to attend the 16th annual IA Summit in Minneapolis, MN. According to its homepage, the IA Summit is “the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces.” The conference was nothing short of amazing–it was as entertaining as it was intellectually stimulating.… Continue Reading »

Qualitative or Quantitative: When do you ask your users and when your data?

Designing information experiences takes into consideration perception (engaging with the senses), cognition (engaging with the mind), emotion (engaging with the heart), and action (engaging with the body). Other factors such as capabilities, constraints, and context also influence experience, and the process of examining these details involves a great deal of research and evaluation both initially and continually as products are tested and improved.Continue Reading »