Design Critique: Shopbop online shopping App (IOS application)

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It is positioned in a high-end users’ market and also very popular especially in women’ business. Shopbop has been a subsidiary of Amazon.com since 2006. That means it allows prime users to enjoy the free shipping and returning service. Thus, the market based on mobile is no time to delay.… Continue Reading »

Retailers Utilize Physical Constraints to Influence Shopping

 

The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise.… Continue Reading »