Web & Social Media Analytics: Creative Capital
Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.