Author name: Alex Hagenah

Research in the Real World: Talking with Frank Lockwood of 360i

I talked with Frank Lockwood – Group Director, Experience Design at 360i – about his entry into UX, his methods of research, workflows and strategies for achieving true user-centric experiences. How did you get into the UX field? My degree is in Visual Communications (Art Direction). While I was in college I taught myself front-end development […]

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Reticles, Controllers and Buttons: Common Interactions in VR

Virtual reality has stubbornly withstood decades of technological limitation and continual market failure to finally reach the threshold of public adoption. It has the honor of predating the first GUI, has successfully captured the public’s imagination and has undergone several iterations of consumer products. With the technology inside our smart phones giving us the opportunity to dive in to VR and experience its potential as

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Design Critique: NYPL’s SimplyE App

             The New York Public Library (along with most libraries) has wrestled with the challenge of providing an intuitive process for lending e-books. To bridge this wide gulf of execution, they recently released SimplyE, a mobile app that aims to drastically minimize the steps needed to fulfill the goal of accessing e-books from the near 300,000

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