Author name: Anika Majumder

Endel is an AI-powered sound wellness app that creates generative soundscapes designed to help users focus, relax, and sleep. Unlike a static playlist, Endel’s “Endel Pacific” engine blends music in real-time, aiming to make the audio endless and never repeats exactly. Using Don Normans, Design of Every Day Things and chapters of How Artifacts Affords, this critique aims to explore how Endel’s design guides and confuses the users in their quest to focus.