Author name: conormack

Improving Navigation & User Experience across Hooked on Phonics

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Team Account Manager: Aayushi BaharadwajProject Manager: Gloria YangDesign Lead: Anvita ShahStrategy Lead: Conor Mack Timeline Oct – Dec 2025 Client Hooked on Phonics Focus Information Architecture on Learning Resources Setting the Context Introducing Hooked on Phonics Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. The platform […]

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From Archive to Experience: Building an Educational Streaming Platform

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From Archive to Experience: Building an Educational Streaming Platform Electronic Arts Intermix had a problem: Despite offering 5000+ historically significant videos to 50+ institutions, students weren’t engaging with their educational streaming service. For an institution that had partnered with seminal artists since the creation of the camcorder, this disconnect threatened not just their educational mission,

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