Author name: Kevin Zhang

Seen but Not Found: Solving the Amon Carter’s Discovery Gap

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Introduction This semester-long project focused on Digital Analytics and Search Engine Optimization (SEO) aimed at optimizing the digital ecosystem for the Amon Carter Museum of American Art. Within a team of three, including Gloria Yang, James Huang, and myself (Kevin Zhang), we conducted a comprehensive audit – ranging from technical SEO analysis to social media […]

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Bridging the City: Unifying Visitor and Business Pathways on NYCTourism.com

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Project Overview NYCTourism.com is the digital front door to one of the most visited cities in the world. But behind the scale and excitement of New York City tourism, the city’s tourism website struggled with a surprisingly common issue: people couldn’t find what they needed. Visitors weren’t sure where to begin planning a trip, and

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Preserving The ‘Incalculable Loss’

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Our team collaborated with Cooper Hewitt, the Smithsonian Design Museum, to enhance the digital accessibility for their permanent digital exhibit. “Incalculable Loss,” a memorial piece that tributes the 100,000 COVID-19 deaths was originally published by The New York Times. The museum’s challenge: create a more inclusive user experience without altering the integrity of the original

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