Discovering Gutenberg Technology’s AI Tools
Within eight weeks, my team and I uncovered four severe usability and discoverability problems within Gutenberg Technology’s AI tools utilizing several research methods like eye-tracking studies, retrospective think-alouds, and SUS scores. Overall, the AI tools suffer from low discoverability and a lack of systemic clarity, negatively impacting the overall experience of the platform. Along with the insights, we provided excellent recommendations that will alleviate some of the main pain points that we found.
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