Author name: Monet Hicks

Improving User Engagement for the Museum of Modern Art: A UI/UX Design and User Research Case Study

/ / Design Critiques

Client: Museum of Modern Art Discipline: UI/UX Design, User Research Design Tools: Google Forms, Miro, Figma Research Methods: Moderate Remote User Testing, Affinity Diagram, Heuristic Analysis My Role: Recruited participants; Moderated user tests; Wrote and designed user test reports; Developed Methodology; analyzed and synthesized data Duration: Late March to Early May (6 weeks) Team: Yeatasmin, […]

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Design Critique: Zara’s Desktop Website (2023)

/ / Design Critiques

Ask any well dressed person walking the Manhattan streets- they probably got part their ensemble from Zara. Zara is a e-commerce website that sells clothing, accessories, shoes, beauty products and perfumes. This article attempts to critique the websites design decision using Don Norman’s book- “The Design of Everyday Things” and the 10 Usability Heuristics coined

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