Author name: Nitya Iyengar

Does It Make You Happy: Measuring User Experience

/ / Tools & Techniques

User Experience is a concept that has not been lucidly depicted anywhere over the cyber space. In commerce, user experience is a person’s emotions and attitudes about using a particular product, system or service. Do you want your website, application or product to be super successful? How can you measure user experience? Why do you need to measure user experience?

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Design Critique : Target (iOS Application)

/ / Design Critiques

Target is a retail chain offering home goods, clothes, electronics, groceries and more. Target mobile application, available for Android as well iOS devices introduces cartwheel in which upon signing up, the user is introduced to features like offers exclusive to target, scan and pay, drive up and order pickup. This design critique reviews the iOS

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