Author name: Rutuja Nagulpelli

A Streamlined Path to Licensing

/ / Projects

Project Overview Client: NYC Department of Consumer and Worker Protection (DCWP) Focus: Home Improvement License Portal This project aims to enhance the online experience for individuals applying for or renewing a DCWP Home Improvement License. The current process presents usability challenges that can lead to confusion and delays for applicants. Through user-centered research and design, the project […]

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Design Critique: Ulta Beauty App

/ / Design Critiques

The Ulta Beauty app makes shopping enjoyable by enabling users to book salon services, earn and redeem points through the Ultamate Rewards program, and explore and buy beauty products. It has a barcode scanner for in-store discounts, order monitoring, and personalized product recommendations. Beauty shopping is made more convenient and fulfilling by providing users with

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