by Sisira Mondreti The Problem at Hand As an e-commerce platform that prides itself on being “human-centered” and “transparent,” Etsy’s user experience for new customers contains several points of friction and manipulation that contradict its brand values. My role on this academic project was as the sole UX designer and researcher, tasked with identifying these […]
Case Study: Ethical Redesign of the Etsy Purchase Flow Read More »
Team: Claire Paisley, Lan-Ting Ko, Sisira Mondreti Role: UX Research, Moderator, UX Design, Usability Testing Tools: Figma, PanelFox, Figma Slides, Google Sheets Gutenberg Technology partnered with Pratt DX Center to improve the usability of their newly developed e-reader. This e-reader is meant for undergraduate students who are interested in or required to read their textbooks
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The IRCTC website, India’s primary platform for train ticket booking, serves a massive user base daily. However, its complexity often leads to a frustrating user experience. This critique examines the IRCTC desktop website, focusing on usability principles to identify areas of strength and weakness in its design and functionality, ultimately aiming to suggest improvements for
Design Critique: IRCTC Website Read More »