Author name: uraibaz24

Philly Festivals: A Central Hub for Discovering, Experiencing and Sustaining Festivals

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Client Overview DiasporaDNA is a mobile cultural center dedicated to archiving, celebrating, and activating Philadelphia’s diaspora communities. They see festivals as powerful forms of storytelling — spaces where culture, history, food, music, and community come together in public life. As Philadelphia approaches its 250th anniversary in 2026, DiasporaDNA is expanding its work through the Philly […]

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SeedSense: A Smart Guide for Sustainable Food Growth

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By: Uraiba Zafar — INFO 671: Sustainable Interaction Design 01 — Overview SeedSense is a mobile app concept that helps beginner growers successfully cultivate food plants using AI recognition, stage-specific guidance, and sustainability micro-lessons. The project responds to a growing desire—especially in urban contexts—to grow herbs and vegetables at home but without accessible, trustworthy guidance on

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Elevating Clarity and Confidence: Improving Discoverability and Usability in GT’s AI Authoring Tools

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Team: Matt, Anvita, Uraiba, Myra Abstract Gutenberg Technologies (GT) is expanding its suite of AI-powered content creation tools, yet early user testing revealed significant usability challenges that limited users’ ability to discover, understand, and trust these features. As part of a four-person UX research team, I investigated how educational content creators interacted with GT’s “Edit

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Design Critique: Mathison Insights (website)

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Introduction Mathison Insights is a consultancy that focuses on software engineering and data science contracts. The website’s main focus is to showcase what services are offered, the details of the LLC to do business, and an easy way for companies to contact the team for contract inquiries. Some additional information available is an “about us”

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