Case Study: Ethical Redesign of the Etsy Purchase Flow
by Sisira Mondreti The Problem at Hand As an e-commerce platform that prides itself on being “human-centered” and “transparent,” Etsy’s user experience for new customers contains several points of friction and manipulation that contradict its brand values. My role on this academic project was as the sole UX designer and researcher, tasked with identifying these […]
Case Study: Ethical Redesign of the Etsy Purchase Flow Read More »