What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.
Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine […]
Crafting Oppenheimer’s Inclusive Digital Future Read More »
Overview Scope of work & Timeline Methodology to Solution Findings & Recommendations To Conclude Reflections
Donations in Crypto? Unveiling Usability Insights for the Donation Platform Read More »
Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for
CONTEXT MHM’s website had become stale: a crucial yet underutilized point of contact for Young Visitors The Merchant’s House Museum is New York City’s only 19th century home preserved intact, with original family furnishings and personal belongings of the Tredwell’s family. Despite the visitation numbers reaching pre-pandemic levels, the museum still struggled to appeal to
Overview: For this project, our team of four graduate students (Medhaswi Paturu, Marc Molta, Josie Xu, and myself) was tasked with evaluating Concern Worldwide’s website and conducting user research to find out how to optimize their website for new donors. Concern Worldwide is a non-profit organization focused on aid for extremely impoverished countries. Their overall
Converting Interest into Impact Read More »
Team members: Yuxin Huang, Sacchit Vartak, Priyanka Jain, Ruhee ShahProject duration: Feb-May 2023 The New York Mycological Society The New York Mycological Society is a mushroom club for anyone with an interest in fungi. The organizational goals of NYMS are: However, their current website didn’t meet their organization’s needs. Therefore, we designed A platform that
Elevating User Engagement & Information: The Story of NYMS Website Redesign Read More »
Duration: Feb – May 2023Team members: Shan Chang, Carolyn Yu, Katie Im, Nahee Kim About Rescue City Rescue City is a nonprofit, foster-based dog rescue organization that aims to rescue and rehome dogs in safe and loving homes. The organization relies on the community, including adopters, volunteers, donors, and partners, to carry out its mission.
A Product Design Case Study: Rescue City Website Redesign Read More »
OVERVIEWreSTORE is a storytelling marketplace where formerly incarcerated people (FIP) businesses can promote and sell their products and services. We’re an initiative started by Witness to Mass Incarceration, a non-profit dedicated to improving and empowering the lives of incarcerated and formerly-incarcerated people. ABOUT WITNESSFrom invisibility and victimization to empowerment through documentation, leadership training, organizing, and
reSTORE for Witness to Mass Incarceration Read More »
Overview: As a non-profit organization that supports artists, Creative Capital understands the significance of having a strong online presence to expand its reach and engage with potential donors. In our report, we focus on Instagram and website traffic from March 2022 to March 2023, and our team aims to increase visibility and attract new supporters
Creative Capital: Website and Instagram Analysis Read More »
Project Summary Founded in NYC, Affirmation Studio is an app that aims to help people benefit from daily positive affirmations. Through these statements the app can help to improve people’s mood, boost their self-esteem, and increase their confidence. The project goal was to identify areas of usability improvement that can be made so that users
Taking Control of Your Thoughts: Improving the Usability of Affirmation Studio App Read More »