Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Enhancing Plus Size Online Shopping: Visual Storytelling and a Intuitive Pre-sale Experience

This case study was authored by our team members: Liwen Chang, Michelle Huang, Nivedita Thakurdesai, and Shuyang Lin. Project Overview Our Client Know Sue Rock Original’s – Plus size women clothing brand Sue Rock Originals is a true independent lifestyle brand for sizes 18 and up based in New York City. Using local manufacturing, they […]

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Re-designing e-commerce website for a small business with rapid iterative testing, A Case Study: Happy N’ Beyond

About the Client: Happy N’ Beyond is a small woman and indigenous owned Canadian gift store brand that sells independently designed stickers. The owners, Meaghan and Taylor, previously operated their business by selling on various e-commerce platforms like Etsy, Shopify and Faire, and at in-person events. They recently tried to take their business further by

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Elevating Artle through Enhanced Digital Interactions

Team: Gerard Samson, Haochen Shen, Jiatong Gu, Jiten Thakkar, Michaela Jackson This case study provides an overview of the methodologies used in the moderated user testing, discusses the findings in-depth, and outlines the prioritized recommendations. It highlights the importance of continuous improvement in digital interfaces to meet users’ evolving needs and expectations, ultimately enhancing their

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Enhancing Usability and Content Visibility: Urban Glass Website Redesign

Team: Anyelina Wu, Eleanor Cunningham-Rothwell, Shreedhar Verma and Yu-Jung Cheng View our final deck here! Project Overview Who was our Client? Over the course of five months, our team worked with the NYC-based non-profit glassworks studio Urban Glass to re-design their website by establishing a more intuitive information architecture, and a visually engaging design layout.

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Pre-launch Usability Testing for A-Z Databases

Database for Databases This study aimed to test the site’s effectiveness in making information easy to find and discover by new users, facilitating simple user interactions, and providing a satisfactory experience for students. What’s the purpose of this website? We tried to answer this question using the insights we gathered and the designs we recommended

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Optimizing Exploration: How We Got Pratt Students Excited About Databases

When meeting with our clients at Pratt Libraries I was reminded of the genuine love librarians have to bring information to people coupled with a shyness for self-promotion. An information system is a complicated thing, often difficult to explain and harder to market. We were tasked with evaluating the usability beta version of the subsidiary

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Encouraging exploration and discovery of the NGA collection through gamification

Team members: Gatha Bhakta, Tharani Prabu, Sanjana Subramani, Chelsea Yip Project Overview The National Gallery of Art is a museum of art dedicated to facilitating the exploration and experience of art and creativity. With a collection of more than 150,000 paintings, sculpture, decorative arts, photographs, prints, and drawings, the museum holds a prominent position among

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Spice it Up! Revamping the Cooper Union Library Website.

Targeting and unfolding commonly occurred student pain points by revamping the Cooper Union Library website. Role UX ResearcherUX Designer Team Minh NguyenChu Yuan ChiuQiaochu ZhangPujan ThakerShikha Mehta Duration 6 weeks(03/20 – 04/29) Tools Figma, Google Meets, Google Slides, Google Form, Tableau. Before we get started, here are some quick notes! Our Clients Lisa, Dale, and

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