Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Analyzing Smithsonian Associates’ Google Analytics to Understand E-Commerce Data, Customer Behavior, and Transitioning to Google Analytics 4

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Project Background We worked with Smithsonian Associates to analyze their Google Analytics data as they anticipate a full transition from Universal Analytics to Google Analytics later this year. The scope of this analysis includes customer demographics and behavior, acquisition through traffic channels, e-commerce data, and checkout behavior. This case study outlines our main findings and […]

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screenshot of Creative Capital home page

Web & Social Media Analytics: Creative Capital

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Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.

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Case Study: Improving the order flow for NYC based courier service Airpals

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Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.

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Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

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Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all

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Pratt Institute: Health Services, Counseling Center, and Resilience Wellness and Well-being (RWW).

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Pratt’s health services, counseling center, and resilience, wellness, and well-being webpages are evaluated by a UX research team, including myself, to determine solutions for improving the experience of Pratt web pages. The goal is to access health and safety information web pages within 1-2 clicks of entering the home screen on the Pratt.edu website. A

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Case Study: Usability Improvement for Pratt Institute Health and Wellness Web Pages

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Overview: Our team sought to improve the usability of Pratt Institute’s Health Services webpages to make it easier for undergraduate students to access counseling and other mental health resources. The case study was conducted by a team of UX designers and involved 10 moderated usability tests. These tests helped the team understand the kind of

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Improving usability of counselling services on Pratt Institute’s website – A Case Study

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Introduction We studied Pratt Institute’s website interface to improve the user experience of Pratt’s community in accessing resources regarding counselling and mental health & wellbeing. Pratt Institute aims to assist its community, students, staff and faculty, in maintaining a healthy lifestyle by providing counselling and health resources in collaboration with The JED Foundation; a nonprofit

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The Modern Vision: Enhancing MoMA’s Digital Learning Pages

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The MoMA (Museum of Modern Art) is one of the largest and renowned museums in the world known for its modern and contemporary art collection. MoMA currently wants to invest in digital learning due to the spike of website traffic from casual learners during the pandemic. However, there is a concern that the pages explored

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