Protected: Reimagining Independent Curators International’s website to be intuitive and engaging
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Projects
What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.
Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)
CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the
[Knowunity] Design for growth: scaling power users from 7 to 100
Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12) Tool: Figma, Figjam, dovetail, zoom, pen & paper *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US). Our
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Enhancing KnowUnity’s User Onboarding Experience: A UX/UI Research Case Study
Overview Slide Deck My Role: User Researcher; User Experience Team Members: Jimin Hong; Gatha Bakta; Rong Cheng; Hugo He Tools: Figma, Google Drive, Duration: Late October to Early December The Client: KnowUnity Who are they? Knowunity is Europe’s fastest growing educational tech app with now 9 million users across Europe and is now being implemented
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Helping increase the online reach for a state heritage organization
The Montana Historical Society is the State of Montana’s primary cultural heritage resource for historical archives and permanent state agency records. As MHS continues their efforts to bring more attention toward its many historical resources, our research group conducted an analysis of their website’s performance metrics, as well as an audit of its SEO performance.
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Clay Design System
Clay Design System Quick Summary My Role: Design Manager, Product Designer and UX Researcher The Team: Sneh Ganjoo, Marc Molta, Becky Su Outcome: Building a Design System for Formbricks with a UI Kit and detailed documentation Figma UI Kit Clay Documentation The origins of a Design System Formbricks is a product aimed at helping companies
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Crafting Oppenheimer’s Inclusive Digital Future
Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine
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Donations in Crypto? Unveiling Usability Insights for the Donation Platform
Overview Scope of work & Timeline Methodology to Solution Findings & Recommendations To Conclude Reflections
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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study
Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for
From Static to Dynamic: Rethinking Merchant’s House Museum’s Website to Connect with Young Visitors
CONTEXT MHM’s website had become stale: a crucial yet underutilized point of contact for Young Visitors The Merchant’s House Museum is New York City’s only 19th century home preserved intact, with original family furnishings and personal belongings of the Tredwell’s family. Despite the visitation numbers reaching pre-pandemic levels, the museum still struggled to appeal to