The Ethics of Persuasion: Can an Interface be too Useable?

Usability is important, well researched and designed interfaces are Communicative and persuasive Guide, limit and create a user’s actions and experience to help meet needs   Are related to and fulfill deeply rooted emotions As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a […]

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Design Critique: MailChimp (Web Platform)

Description Mailchimp is a platform that helps manage, create, distribute, and track analytics from newsletters. Newsletters are a commonly used marketing tool commonly used by organizations to promote products, circulate ideas or stay connected with an audience. Due to inconsistencies in the rendering of HTML and CSS code on different devices, platforms and operating systems

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Pure Methodology : A Usability Evaluation Method

    What is Pure Methodology and why is it important? While interning with Techsmith this summer, I got the opportunity to participate in a usability evaluation method called Pure (Pragmatic Usability Rating by Experts) Methodology. This was my first experience participating in PURE usability evaluation method and found the method to be very productive

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Image showing Wireframing

My Experience with Balsamiq Mockups – A Rapid Wireframing Tool

Introduction “Fail early, fail often”, a quote extremely relevant to the field of User Experience due to the fact that following such a modus operandi is essential for making swift iterative improvements to products. Mockups and wireframes are great tools that assist in rapid-prototyping, due to their lower level of detail and simpler construction. While

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Waterfall vs Agile: Which Framework Should You Use For Your Project?

Everything is constantly changing in the tech world – it’s becoming more of our everyday world. On the other hand, deciding a product in the tech world to invest is giving users a hard time. The same can be said for UX project frameworks. Choosing a project framework is often the most difficult part for

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Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data. Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other

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Quantitative Usability: Check the usability by A/B testing

  Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How

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Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces. Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to

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