Introduction If you paid any attention to video game news in the past year, you will have no doubt heard volumes about the Star Wars Battlefront 2 Loot Box controversy. In essence, the publisher of the game, Electronic Arts, utilized a micro-transaction model in the game’s multiplayer. This was widely frowned upon due to exploitative

Image credit: KnowYourMeme.com Ignorance is not bliss There’s an old saying you might have heard. It goes something like this: “fool me once, shame on you; fool me twice, shame on me.” Usually, this is said after a series of betrayals by a friend, a family member, or a loved one. But could it reach into

Attractive And Emotion Change Our Decision Fig.1 Image Parking Signs in Los Angeles VS Nikki Sylianteng’s (Siang)   Introduction As Fig.1 showing, it is two examples of the parking signs. I believe that we could pick the better design one in 5 seconds from this two, this should be a super simple question. Because the

INTRODUCTION When designing products, there is a need to consider the psychology aspect of the user, since it has a direct connection to emotions. When a product isn’t design properly and creates difficulty for the user, it can lead to frustration and irritation, instead of providing a pleasurable experience.   In today’s world there is

  Introduction Understanding some basic psychological principles that impact visual perception is essential to user experience (UX) professionals interested in designing systems and products that better serve the needs of users. This post provides a brief overview of Gestalt psychology and demonstrates how many of its principles can help UX and interaction designers create interfaces

Image Credit: Quickmeme This post covers the concept of Need for Affect and how it can be used to improve and influence User Experience. Specifically, I will be focusing on how this concept can be applied to video game design.