Summer 2016 Course: Projects in Information Experience Design

This summer I’ll be teaching a course called “Projects in Information Experience Design” as part of the UX Advanced Certificate program but open to all School of Information students. In this course, students will work with the Intrepid Sea, Air, and Space Museum to help them understand and improve the visitor experience. Throughout the course-long project, students will employ a range […]

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Retail’s Getting Details: New Data Collection Tools Offer Retailers Insights into the Usability of Their Brick-And-Mortar Stores

Usability testing, fundamentally, seeks to understand the ease with which a user can find what he or she is looking for in a particular environment. The retail industry has always had a unique interest in understanding the usability of its environments as customer confusion and frustration can quickly translate to lost sales. While a variety of tools have been available

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The Normal Abnormality of UX: An Interview with Pablo-Alejandro Quinones

I recently spoke with Pablo-Alejandro Quinones, who works as a UI Designer at TheLathe (part of Greyhealth Group [ghg]), a “digital design and development company focused on helping healthcare organizations utilize technologies to connect patients, caregivers, and professionals.” We talked about the early days of UX, the importance of communication, and inspiration boards.

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On User Research, Analytics, and Usability Testing: An Interview with Taimour Azizuddin

I recently spoke with Taimour Azizuddin, who has a background in Media Studies and works as an independent consultant–doing user research, usability testing, and various media analytics–for early-to-mid-stage startup companies. We talked about the unpredictability of his work day, the need to “speak the language” of co-workers who come from different discipline backgrounds, and the

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Process is Important: An Interview with Quinn MacRorie

I recently spoke with Quinn MacRorie, a Pratt SI alum and UX Researcher at Constructive, which is “focused on helping nonprofit and educational institutions advance their missions by providing expertise in branding, web design, content, and technology.” We talked about Quinn’s time at General Assembly, her workflow at Constructive, and the challenges of visual design; the interview

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On Customer Experience and User Experience: A Q&A with Chris Brown

I spoke with Chris Brown, who manages research for the Customer Experience team at Wiley, the company I work for. Our conversation covered Chris’s professional experience and role at Wiley. We talked about the meaning of the term “customer experience” and how it differs from “user experience.” The terms are confusing to many of us:

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The Dark Side of UX

The field of UX is the amalgamation of usability and empathy. We design according to user needs and wants. This is the understood goal, which seems noble. We fix the bad and help users have a satisfying experience. But there is another type of bad design. There is a side of user experience that uses

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