Fabrizio LaRocca is the Vice President for Corporate Design at Penguin Random House. With a 30-year career spanning print and digital publishing while leading a team of UX and visual designers, I got a chance to speak with Fabrizio about how he got started in publishing, career milestones, putting customers first, and communicating design ideas […]
Expert Voices: A View From the Top with Fabrizio La Rocca Read More »
I interviewed Osi Imeokparia, an entrepreneur at heart and an expert at collaborating with designers in a fast-paced environment. She most recently led product for the Hillary Clinton campaign. Osi has had experience at companies small and large (like one called Google. You may have heard of it.) Here’s my chat with her about product,
Expert Voices: Osi Imeokparia, Product Manager Read More »
Nowadays, people live in a longer life. However, many of the elderly people suffered from chronic disease, such as diabetes mellitus, heart diseases, etc. The Intensive Ambulatory Care program was designed by Phillips Healthcare team and it for managing the patient’s condition both in hospital and home. The design combines leading telehealth technologies which monitor
Intensive Ambulatory Care Program Read More »
What is Call-To-Action? → Call-to-Action is a simple marketing term used to describe a graphic/text/button that prompts the user to take a DESIRED* action. DESIRED* -> Desired by the Marketing & Content Team Where is it seen? How to create the Perfect CTA? Maintain a Clear Hierarchy → Let the important ones stand out. Give appropriate
Call-to-Actions did confuse you! Read More »
Virtual reality is one of the most talked about emerging technologies in the recent years. While the idea isn’t novel, recent progress in computer graphic, haptic feedback and motion tracking technology have enabled VR with nearly infinite number of applications that present many challenges and opportunities for UX professionals. In my blog post, I will
Rethinking UX For Virtual Reality Read More »
I talked with Frank Lockwood – Group Director, Experience Design at 360i – about his entry into UX, his methods of research, workflows and strategies for achieving true user-centric experiences. How did you get into the UX field? My degree is in Visual Communications (Art Direction). While I was in college I taught myself front-end development
Research in the Real World: Talking with Frank Lockwood of 360i Read More »
What a world we live in! Not only can we contact anyone from anywhere in the world, we can now do it from our glasses and watches! Since Gradinar Razvan wrote his article, Designing a User Experience for Wearable Devices, the technology for wearable gadgets has been growing by leaps and bounds. The devices
Wearable Technology: The Future of Usability? Read More »
I interviewed a UX designer recently. He has been in UX field for many years both in China and UX. He was kind enough to speak with me about his experience and design philosophy and also give me some ideas of how to finding a internship in UX field. Tell me how you entered the field
What is the role of UX design: A conversation with a UX designer Read More »
I’m examining the concept of Nudge theory as it is implemented in user experience design. This exercise leads us to a fundamental question about ourselves as UX designers: Am I a Good Witch? or a Bad Witch? Which? By the end of this post, you will have to decide. The Nudge theory was
Are you a Good Witch or a Bad Witch? Read More »
There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.
My thoughts on service design Read More »