reSTORE for Witness to Mass Incarceration

OVERVIEWreSTORE is a storytelling marketplace where formerly incarcerated people (FIP) businesses can promote and sell their products and services. We’re an initiative started by Witness to Mass Incarceration, a non-profit dedicated to improving and empowering the lives of incarcerated and formerly-incarcerated people. ABOUT WITNESSFrom invisibility and victimization to empowerment through documentation, leadership training, organizing, and […]

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Creative Capital: Website and Instagram Analysis

Overview: As a non-profit organization that supports artists, Creative Capital understands the significance of having a strong online presence to expand its reach and engage with potential donors. In our report, we focus on Instagram and website traffic from March 2022 to March 2023, and our team aims to increase visibility and attract new supporters

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Taking Control of Your Thoughts: Improving the Usability of Affirmation Studio App

Project Summary Founded in NYC, Affirmation Studio is an app that aims to help people benefit from daily positive affirmations. Through these statements the app can help to improve people’s mood, boost their self-esteem, and increase their confidence. The project goal was to identify areas of usability improvement that can be made so that users

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Leveraging Analytics to Increase Reach and Engagement for Braata Productions

Introduction Braata Productions is a not-for-profit organization that provides a platform for Caribbean and Caribbean-American artists to express themselves through folk art, theater, music, education and community events. Organizational Goals Braata expressed a desire to improve their web presence in order to: Process In collaboration with Andrew Clarke, Executive Director of Braata, I spent three

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Creative Capital: Website and Instagram Insights

Tereza Chanaki | INFO-685-01 | MSc Museums and Digital Cultures Overview  Creative Capital is committed to understanding how their digital audience is interacting with the website and whether their content is reaching key users. As a non-profit grantmaking organization that is dedicated to funding artists in their pursuit of groundbreaking new work, their organization vision

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Medscape: Usability Case Study

GOAL: Evaluate search across Medscape site Medscape: Reference website for medical professionals Primary Audience: PhysiciansOther Audiences: Nurses, Pharmacists, Physician Assistants, etc. Team C: Usability Theory & Design Students with diverse & complimentary backgrounds All of the members of Team C participated across the usability study — contributing to the pre and post test surveys, conducting

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Revolutionizing Online Learning: A Usability Testing Case Study of Knowunity

Knowunity, Europe’s largest e-learning platform, recently launched its mobile app in the US. Users can share and exchange resources like notes, study sheets, and test preparation materials while using the platform to communicate with other students across the country. This case study focuses on remote usability testing for Knowunity. The testing revealed that users found

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Medscape: Search Usability Evaluation

8-minute read Executive Summary Our team conducted a thorough usability evaluation of the search experience on Medscape.com, with an emphasis on improving user interactions and optimizing the search results page. We selected and evaluated 10 participants using surveys to gain valuable insight into their search experiences. This evaluation’s deliverables include comprehensive usability test results and

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Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4

Overview The Smithsonian Associates is a cultural organization that  acts as the educational branch of the Smithsonian Institution. Established in 1965, this organization presents a variety of educational activities, such as talks, workshops, creative arts courses, and live performances. Through its vast array of annual events, the Smithsonian Associates strives to foster a passion for

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