Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our […]
Overview Client: Braata Productions Team members: Nishi Chitale, Nathalie Traikos, Marc Molta, Olivia Loeb-Mevorach Project Duration: 3 weeks Tools used: Google Analytics, Supermetrics, Google Sheets, Looker Studio Introduction Braata Productions is a charitable organization that offers an avenue for artists of Caribbean and Caribbean-American descent to showcase their talents through a diverse range of mediums
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Method: Moderated User Testing Team Members: Alicia Ritchie, Karan Vora, Keyi Zhang, Yiying Zhou Client: The Norman Sicily Project Introduction The Norman Sicily Project, founded by the client, contained history about the Norman Rulers and its lineage in Sicily. The client experienced extensive usability issues on the web interface that participants gave feedback on during
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Project Background We worked with Smithsonian Associates to analyze their Google Analytics data as they anticipate a full transition from Universal Analytics to Google Analytics later this year. The scope of this analysis includes customer demographics and behavior, acquisition through traffic channels, e-commerce data, and checkout behavior. This case study outlines our main findings and
Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.
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Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.
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Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all
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Pratt’s health services, counseling center, and resilience, wellness, and well-being webpages are evaluated by a UX research team, including myself, to determine solutions for improving the experience of Pratt web pages. The goal is to access health and safety information web pages within 1-2 clicks of entering the home screen on the Pratt.edu website. A
Overview: Our team sought to improve the usability of Pratt Institute’s Health Services webpages to make it easier for undergraduate students to access counseling and other mental health resources. The case study was conducted by a team of UX designers and involved 10 moderated usability tests. These tests helped the team understand the kind of
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