Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for […]

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From Static to Dynamic: Rethinking Merchant’s House Museum’s Website to Connect with Young Visitors

CONTEXT MHM’s website had become stale: a crucial yet underutilized point of contact for Young Visitors The Merchant’s House Museum is New York City’s only 19th century home preserved intact, with original family furnishings and personal belongings of the Tredwell’s family. Despite the visitation numbers reaching pre-pandemic levels, the museum still struggled to appeal to

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Converting Interest into Impact

Overview: For this project, our team of four graduate students (Medhaswi Paturu, Marc Molta, Josie Xu, and myself) was tasked with evaluating Concern Worldwide’s website and conducting user research to find out how to optimize their website for new donors. Concern Worldwide is a non-profit organization focused on aid for extremely impoverished countries. Their overall

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Design Critique: Nike Training Club (iPhone app)

Introduction: The Nike Training Club (NTC) app is a fitness application that is designed to help users achieve their fitness goals with the help of guided workouts led by professional trainers and athletes. NTC also offers training plans that include a set of workouts within a specific time frame to target different goals such as

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The image is a mockup of the the Rijksmuseum landing page on a laptop in desktop view.

Design Critique: Rijksmuseum Website

Introduction Rijksmuseum, located in Amsterdam, Netherlands, is home to many well-known pieces of Dutch art and history, like, The Night Watch painting by Rembrandt van Rijn (1642), The Milkmaid by Johannes Vermeer (1654–58) and the Vincent van Gogh self-portrait (1889). The collection of art dates back almost 800 years and represents the beauty of Dutch

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Design Critique: X-Plane Store (Web Interface)

Introduction X-plane store is an online marketplace and community forum for flight-simulation enthusiasts. Built specifically for the flight-simulation software X-plane, this store allows users to purchase and upload add-ons, modifications and other content to improve their flight simulation experience inside the X-plane software. Who is this service for? As per the organization’s ethos, their primary

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