The Girl Scouts of Greater New York (GSGNY) provides girls across New York City opportunities to build skills and make friends as part of the nationwide Girl Scouts organization. Core to fulfilling their mission and gaining new members is ensuring that the caregivers of potential and current members find what they need on their website. This case study presents a project to redesign the GSGNY website to meet those needs and includes high-fidelity prototypes and key findings for content, layout, and navigation structure.

Transportation Alternatives (TA) is a non-profit organization based in New York City that works to change and improve NYC’s transportation priorities by encouraging and increasing non-polluting, quiet, city-friendly travel and decreasing automobile usage. The website serves as both an informational hub about the organization, as well as a means for supporting and donating to TA. 

TERRA Foundation for American Art Study: Abstract The TERRA Foundation for American Art is non-profit organization aimed at supporting American exhibits, artists, and scholarship. Recently, the Terra Foundation reimagined their Mission, making it more inclusive, and they redesigned various pages to go a long with with this new vision. This project primarily focused on the

About the Case Study: This case study describes a real-world client project I worked on with three other classmates from INFO 645: Advanced Usability and UX Evaluation as part of my coursework at Pratt Institute. The client for this project was the Staten Island Hunger Task Force (SIHTF), and our goal was to use behavioral