CLIENT Kazani Beauty a family run business based in New York, creating hair and skincare products made of natural ingredients and contributes to causes surrounding environmental conservation and animal cruelty. According to internal data from Kazani, its mobile website 0% mobile user return rate over four months – a primary indicator that the website did […]
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Project Summary: The goal of the Kazani usability study was to assess how well the kazanibeauty.com meets a user’s needs in making a an informed-purchase decision and discover areas for actionable improvements to better meet user needs. Based on 10 remote user tests, our research team of 5 members identified three overarching problems, addressed by
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Braata Productions is an organization based in New York that seeks to cultivate a space for Caribbean artists and Culture through events, community outreach and educational programs. The organization has a strong core audience, Caribbean women over 30, and wishes to expand its reach to a wider array of individuals. The purpose of the usability test
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Client Braata Productions was founded in 2009 to promote Caribbean folk culture, music movement, stories, artists, and theatre within New York City. Braata Productions’ projects and programs have served over 350 artists, directors, designers, and technicians who benefited from projects such as The Braata Folk Singers, “Project BE,” Braata Theatre Workshop, and The Braata Award.
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On March 17th, our team had the first meeting with our clients on Dr. Elena Villaespesa’s usability evaluation class : Ellice Engdahl and Filomena Napolitano, the digital collections and content manager and the digital marketing manager at the Henry Ford Museum website. Our team is made by a group of graduate students from Pratt Institute,
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Project Brief Hoptale is an app that serves as an all-in-one content platform for travelers to explore, document, share and plan their trip stories. They have recently designed a travel panning feature, ‘Plan A Trip,” which allows travelers to make customized trip plans and edit detailed itineraries. I collaborated with four other 4 other UX
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Overview This report details the results of a usability study on a progressive web app designed by Audioguiarte, a company based in Spain offering customized audio and multimedia solutions to museums. Due to the Covid-19 pandemic, The Thyssen Bornemisza National Museum asked Audioguiarte for a digital solution to guarantee “zero contact,” as conventional audio guides
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Evaluation Report On March 17th 2021, my team met within Dr. Elena Villaespesa’s Usability Theory and Practice course Met with Ellice Engdahl and Filomena Napolitano, the digital collections and content manager and the digital marketing manager at The Henry Ford Museum. My team was composed of three Pratt Institute, School of Information Students: Yifan Wang,
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Introduction Mural Routes is the only member-based not-for-profit arts service organization in Canada dedicated to the creation, development and promotion of public wall art. The website promotes public wall art in partnership with artists that serve as a catalyst for community building. Scope and goals Mural Routes updated their website in 2016 and approached the
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Project overview Seafood Watch is a program of the Monterey Bay Aquarium that seeks to promote sustainable seafood by transforming the seafood industry. Our dynamic team of four members was given the task of analyzing how Seafood Watch users utilize the search features on their website using their recommendation database. We were able to track