New Yorkers! Love Complaining About Your Job or Perhaps a Business?

If You Answered Yes, NYC We Have Something for You! The Department of Consumer and Worker Protection’s core function is twofold: it enforces consumer protection and licensing laws to shield New Yorkers from predatory business practices, while also enforcing critical worker protection standards like paid safe and sick leave, fair workweek laws for certain sectors, […]

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MagnificentH: Bringing Museums into a New Digital Era

Project Overview: Interacting With Young Adults: Understanding Navigation and Terminology on MagnificentH MagnificentH is a micro-museum platform contain knowledge and cultural storytelling, with the goal of bringing museums into a new digital era. The platform allows museums and creators to showcase visual content that exposes the public to art and history in an authentic way,

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OpenLab at City Tech logo

Opening the Lab for All: Giving CityTech’s OpenLab Directory an Accessibility-first Redesign

Abstract This project was assigned to my class as our final for the semester.  Our client, OpenLab at City Tech, required a total redesign of their website/digital offerings, with an emphasis on inclusivity.  Our class’ overall goal was to provide the OpenLab team with an accessibility-first redesign of their website.  My team’s role specifically in

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How Magnificent is MagnificentH?

MagnificentH offers a digital space to share and post users’ creations as its own micro-museum, while also allowing for monetization and agency over their work. Our goal is to improve the website’s usability regarding terminology and understandability by conducting multiple remote moderated usability tests. Usability issues were revealed through these tests on MagnificentH.com regarding clarity and more visualization. Potential solutions were provided.

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Enhancing Accessibility in OpenLab City Tech’s: Directory Pages

OpenLab City Tech is a platform for faculty and students to access their school work or any resources they may need while attending or working at the institution. This case study revolves around creating better accessibility for OpenLab City Tech’s Directory pages via desktop and mobile. GOALS Tasked with doing an accessibility audit of OpenLab

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NYU Skirball: Website Usability and Membership Redesign

By Madison Magnani | INFO 644 | Usability Theory & Practice Project Snapshot Project: NYU Skirball Website Usability and Membership Redesign Client: NYU Skirball Center for the Performing Arts Timeline: 6 week research and design sprint Role: UX Researcher and Designer Brief Overview Timeline: 6-week research and design sprint (academic + client-facing) Our team recruited

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Rebuilding the Digital Home of a Rural Queer Community

Project Overview Team: Hridya Nadappattel, Nikhil Shetty, Radhika Balaji, Zoë Zapata Tools: Figma, Google Suite, Zoom, Optimal Workshop Timeline: 3 months Client: Mendocino County Safe Space Project (MCSSP) Objective: Strengthen MCSSP’s digital presence by increasing visibility, accessibility, and engagement. MCSSP is a queer/LGBTQIA2S+ safe space project focused on getting resources to the masses. They are

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The Business Upgrade: Redesigning Information Architecture to Unify Navigation and Boost Partner Engagement

“Why aren’t business owners advertising to tourists on NYCTourism.com? It sees hundreds of thousands of hits a month!” This was the question my team and I set out to answer when we began our Information Architecture redesign project for the official NYC Tourism website. The overarching goal of the project was to create a mutually

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Seen but Not Found: Solving the Amon Carter’s Discovery Gap

Introduction This semester-long project focused on Digital Analytics and Search Engine Optimization (SEO) aimed at optimizing the digital ecosystem for the Amon Carter Museum of American Art. Within a team of three, including Gloria Yang, James Huang, and myself (Kevin Zhang), we conducted a comprehensive audit – ranging from technical SEO analysis to social media

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Bridging the City: Unifying Visitor and Business Pathways on NYCTourism.com

Project Overview NYCTourism.com is the digital front door to one of the most visited cities in the world. But behind the scale and excitement of New York City tourism, the city’s tourism website struggled with a surprisingly common issue: people couldn’t find what they needed. Visitors weren’t sure where to begin planning a trip, and

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