Design Case Study

The Business Upgrade: Redesigning Information Architecture to Unify Navigation and Boost Partner Engagement

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“Why aren’t business owners advertising to tourists on NYCTourism.com? It sees hundreds of thousands of hits a month!” This was the question my team and I set out to answer when we began our Information Architecture redesign project for the official NYC Tourism website. The overarching goal of the project was to create a mutually […]

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UI/UX Case Study: IMDb Web/Mobile Revamp You’ve All Been Waiting For…

/ / Projects

1. Project Overview: Executive Summary: IMDb is the world’s most popular source for movie, TV, and celebrity information, serving millions of entertainment enthusiasts worldwide. However, it falls short in delivering a streamlined content discovery experience sought by mainstream entertainment and trend followers. Lack of a sense of community, poor personalization, inefficient navigation, and a cluttered

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