Google Analytics

Leveraging Two Versions of Google Analytics to Boost Engagement with Smithsonian Associates Pages & Products

Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our […]

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Helping users find food pantries easily on the Staten Island Hunger Task Force mobile website

ROLE UX Research, Data Analysis, Presentation Editing TEAM Ariella Brown, Johna Shi, Samika Rastogi, Shubhangi Singh TIMELINE Sept 14, 2022 – Oct 12,2022 Overview Staten Island Hunger Task Force is a non-profit organization committed to resolving the issue of hunger on Staten Island by connecting food pantries to community members and government resources. Our goal

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Smithsonian Learning Lab Search Tool Evaluation Report

We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.

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Using Google Analytics to Inform The Center’s Website Redesign

about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what

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Providing a better user flow and navigation between the different types of content on the Pratt News website

The newly redesigned news website for Pratt Institute provides information, ideas, stories, and updates across all Pratt Institute. This project utilizes Hotjar and Google Analytics to collect user data and understand user behavior to offer potential solutions to enhance and streamline the user flow and navigation on the Pratt News website.

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Seafood Watch Web Analytics: Evaluation Story

PROJECT OVERVIEW Seafood Watch is a project of Monterey Bay Aquarium that aims to spread knowledge about sustainable seafood and provides recommendations to businesses and everyday seafood consumers to reduce the negative impact of the seafood industry on the oceans. The new Seafood Watch website launched on 2nd December, 2020 and this project analyzes the

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