Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.
google data studio
We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.