Contextual inquiry is a semi-structured field interview method conducted to obtain information about the context of use of any service or product. The participants are interviewed one at a time in their natural environment, while they perform their daily tasks to show how they use the product or service. As the users are interviewed in […]
Contextual Inquiry – Understanding your users in their environment Read More »
How Does Empathy Work With Research Ethics? In order to understand ethics we must first take a look at what empathy is and what it’s not. Empathy is not pity and it does not exist in isolation. Empathy is collaborative and interactive as you have to first find out how to let go and dance
Ethics: Beyond a Catchphrase In Usability Research Read More »
Introduction Proposed in 1982, Service Design has become increasingly popular. According to the NN Group, it is the planning and organizing of a business’s resources to improve employee and customer experience. A key Service Design deliverable is the Service Blueprint. It serves designers by mapping “service interaction in enough detail to verify, implement and maintain
Service Blueprint: understanding the process driving the digital journey Read More »