Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.
TikTok is a short-form video sharing app that has become a popular form of entertainment in the last couple years. Users scroll through their “For You Page” that contains videos generated from content they have interacted with before. Videos range from 15 seconds to 3 minutes and can be genre of entertainment.