Author name: Charles Dellebovi

Retail’s Getting Details: New Data Collection Tools Offer Retailers Insights into the Usability of Their Brick-And-Mortar Stores

Usability testing, fundamentally, seeks to understand the ease with which a user can find what he or she is looking for in a particular environment. The retail industry has always had a unique interest in understanding the usability of its environments as customer confusion and frustration can quickly translate to lost sales. While a variety of tools have been available …

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