Eye Tracking – Usability Testing Methodology

In today’s digital world, creating interfaces that are user-friendly and understandable is indispensable, making usability testing and identifying usability concerns a crucial part of the process. Amongst many, eye tracking has gained popularity over the past decade. A method wherein a participant’s eye movement is tracked with almost no direct contact with the tester. A …

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Design Critique: Genius (Android App)

Genius is a highly sought-after American media company, founded in 2009. It aims at spreading music knowledge, from song lyrics to the artist and the stories behind the creation. The company offers musicians, editors, contributors and, fans to explore, discuss, and understand the deeper meaning behind the music. Genius’s application is available on Playstore and Appstore.