Pure Methodology : A Usability Evaluation Method

    What is Pure Methodology and why is it important? While interning with Techsmith this summer, I got the opportunity to participate in a usability evaluation method called Pure (Pragmatic Usability Rating by Experts) Methodology. This was my first experience participating in PURE usability evaluation method and found the method to be very productive …

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Can UX change the world? 

UX is an empathetic and user centric approach of designing products and services for users. It is highly used in resolving complex problems associated with the usability of products and services in digital spaces. However, there are many other conflicting problems faced by the society outside this ‘Digital World’, which requires our immediate attention. Can …

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Design Critique : Citymapper – Transit Navigation

  Citymapper is a transit application that helps users to map their journey’s efficiently by evaluating different city transport options and suggesting the best routes available with Real-Time updates. It is helping travelers across the major cities in the world to make their transit carefree and effortless. This mobile application is critiqued on the basis …

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