Task Analysis. How & Why?

UX design is all about iteration. Sometimes we may impress by some awesome products with longevity history. They improve their system based on users’ need. Sometimes they also solve the problem and make the dead product or brand come back to life. For an old and high reputation product, it is really hard to make …

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Bring Gestalt Psychology into Design Playground

User Experience design is all about understanding users. In order to be a good UX designer or interaction designer, we have to know that we are not solving our own problems, but users. With Gestalt psychological rules and theories, we can add more value to our products by better understanding users’ behaviors, emotions, and motivations. Using Gestalt principles …

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Design Critique: Shopee (iOS App)

Shopee is the largest online shopping platform in Southeast Asia. In the past three years, Shopee has become Taiwan’s largest online shopping platform, replacing PC Home, the previous largest online shopping website in Taiwan. Shopee provides several services for people to shop easily: People can talk to buyers about the condition of the goods before …

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