Optimize website content comprehension for a New York City environmental nonprofit
Our team of three UX researchers and designers spent 8 weeks to evaluate the new website for our client – Big Reuse, and proposed solutions for improvements.
Design Critique: Zocdoc (iOS app)
Zocdoc offers an online platform for patients to search and schedule appointments for medical or dental care. Although users can access the service through both a mobile app and a desktop website, this critique focuses on evaluating the Zocdoc app on an iphone, through the lens of concepts and principles introduced in Don Norman’s The …