Project Overview The New York Microscopical Society (NYMS) was founded in1877 by leaders of the American Museum of Natural History. Their mission is to promote theoretical and practical phases of microscopy for all of those interested, including people who have worked with microscopes for decades and those new to the field. The client was looking […]
Enhancing growth and engagement for New York Microscopical Society Read More »
Our team of three UX researchers and designers spent 8 weeks to evaluate the new website for our client – Big Reuse, and proposed solutions for improvements.
Optimize website content comprehension for a New York City environmental nonprofit Read More »
Zocdoc offers an online platform for patients to search and schedule appointments for medical or dental care. Although users can access the service through both a mobile app and a desktop website, this critique focuses on evaluating the Zocdoc app on an iphone, through the lens of concepts and principles introduced in Don Norman’s The
Design Critique: Zocdoc (iOS app) Read More »