Author name: Sara Ribaudo

Google’s HEART Framework- Measuring and Tracking Progress Towards Key Goals

What is the HEART Framework? The HEART Framework was created by 3 members of Google’s research department to help UX teams focus on specific dimensions of user experience that should be focused on for the project, and to identify goals and tools to track progress.  Using the Heart Framework to measure and track process can …

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Honesty in Ethical User Testing

Learning how to conduct respectable, ethical research is crucial skill for any aspiring usability expert. Ethics, defined by D. Resnik at the National Institute of Environmental Health Science, is “norms for conduct that distinguish between acceptable and unacceptable behavior. The foundation for clean ethical research are the principles of honesty and integrity”[1]. The UXPA Code …

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Design Critique: MTA eTix (Android app)

Launched in the summer of 2016, MTA eTix is a free mobile app that allows users to purchase tickets for the Long Island Rail Road and Metro-North directly through their own mobile device. This app aims at eliminating unfortunate events that commuters struggle with on a normal basis, such as losing tickets or missing trains due to long …

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