Internal Review: Ethical Concerns of C/D Testing by Private Companies

Introduction   A/B testing has long been a tactic for companies evaluating “two versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety …

Read more

Design Critique: Babbel (Iphone App)

INTRODUCTION:   Babbel is a language learning Application available for both online and mobile platforms. Developed by Lesson Nine GmbH in tandem with a team of language learning experts the app encourages development of over 14 different languages with 10-15 minute “bite sized” lessons that increase in difficulty as you progress through the program. The …

Read more