Author name: Seth Crider

Internal Review: Ethical Concerns of C/D Testing by Private Companies

Introduction   A/B testing has long been a tactic for companies evaluating “two versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety […]

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