Author name: Steven Haverlock

Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

By / / News

Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all …

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Helping Big Reuse Advance NYC’s Sustainable Urban Environment with UX Research

By / / Projects

Client Overview Big Reuse is a non-profit organization that runs multiple circular economy programs in the New York City area to “divert waste to landfills and reduce greenhouse gasses in the atmosphere.” Their website was created in order to communicate the organization’s story and mission, update their activities, and call for donations from the general …

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Design Critique: Apple Music (iOS App)

By / / Design Critiques

Apple music is Apple’s native music subscription-based streaming service that aims to help users discover new music and listen to music that they already know and love. The app is a modern replacement to Apple’s iconic iTunes system and marks their shift in focus from enabling music purchasing to streaming from a large music library.