Author name: Steven Haverlock

Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all […]

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Helping Big Reuse Advance NYC’s Sustainable Urban Environment with UX Research

Client Overview Big Reuse is a non-profit organization that runs multiple circular economy programs in the New York City area to “divert waste to landfills and reduce greenhouse gasses in the atmosphere.” Their website was created in order to communicate the organization’s story and mission, update their activities, and call for donations from the general

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